BERNARD CASSIERE's philosophy

Bernard Cassiere's brand is positioned since 2000 as a real alternative in beauty salons.

Launching a hemp hydrating care line (which became its best selling products), the brand has differentiated itself from the more traditional beauty salon's world. Strong of success, the company makes a new bet in 2003 and is part of the trend precursor's with the launch of its cocoa care quickly completed by an anti-stress and anti-pollution care with edible chocolate. The success is immediate and there is a mad rush with the chocolate addicts. As one of the chocolate leaders in beauty salons, the brand has naturally attended the 10th Chocolate Show, Porte de Versailles in Paris (France) from October 28th till November 1st 2006. Now solidly established in France and in the 30 countries where BC is distributed, the laboratory carry on with investigations on the vegetal ingredient's world and launched at the beginning of 2007 a honey oxygenating care.